Music today is designed to be trapped in your head. The music industry purposefully produces very repetitive rhythms which have been tested to stick in the minds of people. This helps to drive sales up a lot. If you listen to most music today it can easily get stuck in your mind. This music has also been designed to not last too long in your mind. Why? Well, if you have “I kissed a girl” from Katy Perry stuck in your mind, you’ll be too busy thinking about that song that you won’t bother to go out to buy her new music. This is why if you notice, all the songs that get stuck in your mind only stay there for a relatively short period of time. Music is designed to be sticky but they also want you to get tired of it quickly. If you study music appreciation this is referred to as the McDonaldization of music.
In contrast, if you listen to Beethoven or Chopin or some other master of the another era their songs don’t get stuck in your mind. This is because in those times music was made for the beauty and the art of it.
There is an actual medical condition, Celiac or Coeliac Disease, which is very serious, although fairly rare - only about 1% of people have it. People with that condition really cannot eat gluten because they have a strong immune reaction to it.
Gluten-free products are a blessing to these people, who would otherwise need to monitor their diet very carefully.
But since industry has now created all of these gluten-free products, why not make an extra buck on them by selling to people who don’t really need it? So they created a fad. And that is, most probably, what you are seeing.
This makes so much effin sense